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Caesars Scoops Up Social Media Marketing Free-Play Site Pacific Interactive0



Caesars Interactive’s acquisition of Pacific Interactive adds the latter’s House of Fun gaming that is social to the Playtika repertoire (Image: Pacific Interactive)

If a novel were become discussed Caesars Entertainment Corp., it could easily be called ‘Debt and Acquisition’; the casino operator seems to bounce back and forth between racking up IOUs and everything that is purchasing can get their hands on. The latest chapter of this book involves Israeli-based social gaming company Pacific Interactive, and it makes Company Number Four in Caesars ongoing expansion in to the popular free-play social gaming market.

‘Free-Play’ Isn’t Always Free

No purchase terms were released regarding the sale, but Caesars is now the proud owner of House of Fun, an electronic slot-machine, free-play gaming site. Needless to say, ‘free-play’ does not always become precisely free; these social media gaming sites have turned into lucrative internet sites by providing tempting, affordable add-ons of additional game that is digital often under a money each to players, lots of whom access your website via Facebook.

For Pacific Interactive founder and CEO Omri Shitreet, it is all about movin’ on up.

‘Our company is excited to become listed on one of many largest and a lot of successful social and mobile games companies in the world,’ said Shitreet. ‘We are confident that beneath the Playtika umbrella, we will be able to deliver an also better game experience for our players while at the same time creating great value for our new shareholders.’

According to gaming industry Eilers Research analyst and online gaming specialist Adam Krejcik, Pacific which is independently held pulled in somewhere between $25 and $30 million for 2013, with 3/4 of that coming from Twitter patrons and 1/4 from various mobile apps.

Krejcik told investors recently that the site that is social rated ninth on Eiler’s social casino tracker, among those companies with A twitter presence. Pacific claims to have 700,000 users each and about 2.7 million per month day.

Social Gaming Proving Lucrative for Caesars

Caesars, needless to say, isn’t not used to online or gaming that is social the business’s 2013 revenues from Caesars Interactive’s social gaming presence alone brought in $290 million. Their other social web sites include their kingpin World Series of Poker brand, along with Playtika and several Buffalo Studios-produced games. According to Eilers, Playtika was a $103 million purchase for the gaming conglomerate, while Buffalo Studios was acquired for $45 million. And the video gaming analyst company states Caesars is for a good path with every one of these acquisitions.

‘ We believe Caesars acquired both ongoing companies at attractive multiples,’ stated an Eilers report. ‘ In fact, its acquisition of Playtika has turned out to be one of the merger-and-acquisition deals that are best we’ve seen in the past five years.’

Caesars says it intends to merge Pacific’s products into its existing Playtika social and mobile video gaming platforms. They also noted that Pacific’s 100-plus employee base internationally could be safe in retaining their roles following the merger.

The deal is also a plus, saying the House of Fun addition will simply pull in new users to his business’s platforms for Playtika’s CEO Robert Antokol.

‘The acquisition permits us to give you a new quality product to our faithful individual base and to attract new users,’ stated Antokol. ‘We believe the team that is talented Pacific Interactive not only brings with it a distinctive item, but will also be a strong addition to your team and enhance our market leadership in the category.’

Besides Caesars Interactive, other global gaming businesses such as for example International Game Technology (IGT), Zynga and Scientific Games -have found success in the gaming market segment that is social. IGT operates the DoubleDown Casino online. Krejcik states this latest move by Caesars may, in fact, make IGT and these other businesses step up their social gaming presence.

Adelson’s Anti-Online Gambling Crusade Tries to Smite Its Enemies

Like devout warriors on a crusade that is sanctioned Sheldon Adelson’s Washington, D.C. anti-online gambling lobbying brigade claims to stand for might and right (Image: 20th Century Fox)

Allow it maybe not be said that Coalition to Stop online Gambling creator and backer Sheldon Adelson isn’t getting his money’s worth together with new Washington, D.C. dream team that is lobbying. That being stated, it may be hard to listen to their message bought and taken care of by one of the casino operators that are largest in the entire world, with land casinos throughout the U.S. and Macau, among other nations and not snicker just a teensy, tinsy little bit.

Fervor and Condemnation

Not since Carrie Nation and the temperance movement associated with very early twentieth century or McCarthy’s impassioned anti-Communist followers has such zealotry been demonstrated, spurred to action by those compared to online gaming’s wicked spread. But this could be the first time those advocates represent an individual who has no issue whatsoever with that vice, provided that it happens on terra firma.

It appears the coalition’s latest effort involved a media conference via telephone last week, with five of Adelson’s key lobbyists on the virtual soap containers. Of course, these soldiers are all extremely paid mercenaries, but in battle, one does just what is essential to win the war.

‘Internet gambling expands such as a disease,’ decried former Denver Mayor Wellington Webb (D). ‘Jobs would be lost,’ he added, as he espoused the view that once gambling is available in-house literally no one would ever leave theirs once more.

And then there’s the youngsters whose lives would be damaged forever, according to U.S that is retired Sen Lincoln (R-Ark), whom sees those who support Internet gaming as a sort of Fagin from ‘Oliver Twist,’ capturing the minds and manipulating the actions of the innocents by putting ‘casinos within the pockets of young ones, 24/7.’

And let’s not overlook terrorism and cash laundering, which, of course, could never set foot in a land casino anywhere. Former New York Governor George Pataki (R) is convinced that online gambling is a menace to national safety, and used an FBI letter’s key points to emphasize this truth that is inalienable.

Every one of the phone speakers got behind the notion that Congress must move now to stop this observed blight on humanity, while an interim ‘timeout’ on Internet gambling should be set in place meanwhile to halt the spread of this new Bubonic Plague.

Alfonso Aguilar representing the Latino Partnership for Conservative Principles and its administrator manager said, ‘This is not an America that we wish.’ He stated he had been one of 39 faith-based companies that have come on board and so are seeing the light.

C4COP Takes Up Arms

Fighting back, of course as we have reported recently could be the newly formed Coalition for customer and Online Protection (C4COP), and that outfit has its very own muscle behind it. Significant casino operators MGM Resorts International, Caesars Entertainment Corp., Station Casinos, and Boyd Gaming Corp., amongst others, are staunchly gambling that is pro-Internet and possess the backup army associated with the American Gaming Association the casino industry’s main lobbying voice and a group to which Adelson ironically belongs to carry the rear within their return volleys.

Of course, with Adelson’s extensive financial muscle, C4COP will require all the ammo they will get to fire straight back, as the Las Vegas Sands CEO has said he will ‘spend whatever it takes’ to place the last bullets and tie the weights for this Rasputin-esque form of evil. Never mind he invested we know how that worked out whatever it took to try to get Romney elected back in 2012, and. Confidence is king when you yourself have more money than God himself.

The unspoken white elephant in the room, of course, is the possibility that Adelson is more concerned that online gaming may take a bite out of his massive casino empire’s income share, more than actually being worried about the Artful Dodgers and money launderers taking over the world. And with three states already up and running with Internet gambling within the U.S. (Nevada, Delaware and New Jersey), and another possible 10 eyeing legislation to make it happen in their states also, it would seem that not just has this horse left the barn, but possibly an entire stampede as well.

And Congress has shown a consistent absence of interest in getting too fervently included in either part of this debate, no doubt in component they don’t want to tick anyone off because it is an election year for many, and. Two recent bills for, and one against, Web gaming could find no backing that is substantial either direction.

Baltimore Ravens RB Ray Rice Arrested at Atlantic City Casino

Baltimore Raven’s running back Ray Rice could be in heated water after an altercation with his e that is fianc&eacute at reportedly got out of hand (Image: rollingout.com)

Ray Rice had a year that is tough season their figures had been down and the Baltimore Ravens didn’t even make the playoffs inside their attempt to protect their Super Bowl title. But few people are likely to remember that after the headlines he is making this week. Rice and his fiancée were both arrested and charged with simple attack following a real altercation at an Atlantic City casino very early Saturday morning, and there’s some dispute as to exactly how severe the incident was.

Revel Altercation Reported

According to reports, casino protection during the Revel Casino called officers through the Atlantic City Police Department at about 2:50 am morning saturday. That was at reaction to a dispute that is domestic Rice and fiancée Janay Palmer, one which was recorded by video surveillance digital cameras, police said.

Neither Rice nor Palmer wanted any attention that is medical and neither said they had sustained any injuries. But given the evidence that is video both were charged with simple assault-domestic violence before being released.

Rice’s lawyer called the event a ‘very minor physical altercation,’ and the Ravens showed up to want to relax and players paradise free slots play down the incident because well.

‘We know about the Friday night situation with Ray Rice and his fiancée,’ said Ravens director of public relations Chad Steele. ‘We have spoken with Ray, and know that they returned home together after being detained.’

Team Affiliation Unaffected

More prominent users of the Ravens organization stated they hadn’t yet spoken to Rice. In accordance with Baltimore basic manager Ozzie Newsome, neither he nor head coach John Harbaugh had talked to Rice on Monday, but both planned to take action inside the day that is next. Newsome also said he expects Rice to be with the still group in 2014.

Philadelphia attorney Michael Diamondstein is hired to express Rice into the full instance, and seems confident that there will not be much to your incident after the facts are released.

‘ We haven’t seen any documents that are charging,’ Diamondstein said. ‘There was a quarrel that included Ray. I cannot give any particulars because we now haven’t seen the document yet. Once we’re able to undergo the evidence, it should crank up to be bit more than a misunderstanding.’

Revel staff also stated that Rice who they say was hanging away at the Revel’s Royal Jelly Burlesque Nightclub having a group of about eight people earlier in the day within the night was pleasant to them during their stay.

‘When he was here, they had been having a time that is great’ stated Scott Russo, manager of operations at the nightclub. ‘[He] had been extremely good to our staff.’

Despite the reaction that is low-key the incident in most quarters, you will find rumors that it may, in reality, have been more severe than reported. Sports news site Deadspin.com cited an anonymous ‘tipster’ whom claimed that the incident was more violent than Rice’s camp is willing to admit, saying that a female (presumably Palmer) spit on Rice, after which it he punched the woman, knocking her out. Nevertheless, there has been no hard evidence to back this version up of events.

Ray Rice has scored 37 touchdowns and rushed for 6,180 yards over his six seasons in the NFL. However, he’s coming off a year that is down which he tallied just 660 yards rushing and four touchdowns. Rice is in the center of a five-year, $35 million contract with the Ravens, and is also understood for being active in the team’s anti-bullying promotions; something which may possibly add gas to this firestorm that is domestic.

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